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Every page on clevelseo.com, for people. Machines may prefer the XML sitemap, the entity map or llms.txt.
Main pages
- C-Level SEO: The Busy Leader’s Guide to SEO & GEO
C-Level SEO is a simple guide to SEO and AI search for busy business leaders who are justifying, funding or evaluating search work. Cost. Value. Bullshit. - C-Level SEO Chapter Guide: 13 Chapters for Busy Leaders
A two-minute teaser for every chapter of C-Level SEO: synopsis, goals, AI-era updates and an interactive tool for each. - About Grant Simmons, SEO Consultant to C-Level Folks
Grant Simmons is a writer, author and marketer with more than 25 years in search. He has written hundreds of articles and presented hundreds of sessions… - The MAPS Method in C-Level SEO | Grant Simmons
How Grant Simmons’ MAPS Method (Meaning, Authority, Presence, Signals) connects to each chapter of C-Level SEO and to AI search. - Get the C-Level SEO Book: Early Access and Free Chapter Guide
Join the early-access list for C-Level SEO. Get the free chapter guide and 20-minute SEO check now, and the book at release. - Contact Grant Simmons | C-Level SEO
Book Grant Simmons for a conversation, a conference session, a leadership meeting or remote SEO and AI search consulting. - Entity Map | C-Level SEO
Entity map for clevelseo.com: C-Level SEO, Grant Simmons, The MAPS Method, SEO, GEO and related concepts, with evidence.
Chapters
- What is C-Level SEO? | C-Level SEO, Chapter 1
You’ve been asked to price, justify, negotiate or approve an SEO or AI search spend. It’s not your wheelhouse, and you don’t want to sound clueless. Start… - About the guide | C-Level SEO, Chapter 2
Skip it if you like. But you should know who is telling you what to do, and why other experts trust them. - Google 101 | C-Level SEO, Chapter 3
You don’t need to understand a combustion engine to drive from A to B. Here’s how search, and now AI answers, actually work, in words that need no… - SEO ROI | C-Level SEO, Chapter 4
Did I get out more than I put in? The simplest measure of success is often hidden behind tools and jargon. Here is the value equation, and what AI answers… - The 20-minute check | C-Level SEO, Chapter 5
You don’t need to be THE SEO for your company. But in 20 minutes, with Google, a few free tools and your brain, you can know how good, bad or ugly things… - Questions to ask | C-Level SEO, Chapter 6
Leaders are assumed to have all the answers. More usefully, you’re the person with the difficult questions. Here are the right ones, with what a good… - Links & authority | C-Level SEO, Chapter 7
The tactics most often pitched to you can help, or hurt, your visibility. What works, what’s risky, and what is likely to earn you a penalty. - Getting help | C-Level SEO, Chapter 8
Not enough is getting checked off and everything takes too long. Freelancer for cost, agency for scale, or a hire for the long term? A decision tree to… - The cost of SEO | C-Level SEO, Chapter 9
There’s no standard price list, no consistent pay scale and no official SEO degree. So how do you tell a fair proposal from being ripped off? - Reporting | C-Level SEO, Chapter 10
SEO practitioners push data at clients as a firehose rather than a utility. Here are the metrics that do matter, on one simple dashboard. - AI in search | C-Level SEO, Chapter 11
AI is reshaping both the results your buyers see and the way SEO work gets done. What’s changed, what hasn’t, and where to put money. New chapter. - Calling SEO bullshit | C-Level SEO, Chapter 12
SEO has a bad reputation for overpromising and under-delivering. Listen for these cues and you’ll know when to push back. Now with the AI-era myths. - The confident leader | C-Level SEO, Chapter 13
SEO can be complex. The fundamental business and marketing concepts are not. Confidence, clarity and consistency, in one closing chapter.