The Busy Leader’s Guide to SEO & GEO
C-Level SEO
Cut through the crap and learn enough to make informed, confident SEO & AI search decisions for your company’s visibility in search results.
Simple. Fast. Valuable.
Your C-Level SEO Guide
Grant Simmons is a writer, author and marketer with more than 25 years in search. He has written hundreds of articles and presented hundreds of sessions on SEO, content, link-building, user experience and agency operations, and advises Fortune 500 companies, start-ups, mid-sized companies and enterprises.
Grant saw a need for a simple SEO guide based on the foundational and fundamental concepts of SEO, explained for an educated audience of today’s busy business leaders.
Author, Speaker, SEO OG
Why This Book?
Many meetings and conversations have led to this book. From chats with CMOs at multinational corporations, to chats with in-house SEO resources and agency partners, there is one question always asked: “What is the ROI on my SEO?”
We may not all agree, but readers will come away empowered, informed and confident to drive those discussions and a positive return on your SEO investment, including the part of it that now happens inside AI answers.
C-Level Book Insights
What is SEO?
Whether you have a C in front of your title or not, you’re busy, and you’re expert at what you do. But now you’ve been asked to price, justify, negotiate or approve a Search Engine Optimization (SEO) campaign or spend for your company.
Google 101
We all use Google, right? But how does it almost magically know what we’re looking for? A simple explanation of how search works, and what AI answers have changed.
SEO ROI
Like many marketing channels, the simplest measure of success is easily calculated: did I get out more than I put in? The real value is often hidden behind tools and jargon.
The Cost of SEO
There’s no international price list for SEO services, no consistent pay scale and no official SEO degree. Cost depends on the outcome you expect.
AI in Search New
AI Overviews, AI Mode, ChatGPT. What actually changed for your company’s visibility, what didn’t, and where to put money.
Calling SEO Bullshit!
There are a lot of differing opinions in SEO, and some universal truths practitioners still get wrong. Not sure if your BS detectors are tingling?
Thirteen chapters. Skim any of them in two minutes.
Every chapter page has the synopsis, a short excerpt, what’s changed in the AI era, and something to try: a calculator, a checklist or a decision tree.
SEO ROI
Did I get out more than I put in? The simplest measure of success is often hidden behind tools and jargon. Here is the value equation, and what AI answers do to it.
Read the teaser →Chapter 5The 20-minute check
You don’t need to be THE SEO for your company. But in 20 minutes, with Google, a few free tools and your brain, you can know how good, bad or ugly things really are.
Read the teaser →Chapter 11AI in search New
AI is reshaping both the results your buyers see and the way SEO work gets done. What’s changed, what hasn’t, and where to put money. New chapter.
Read the teaser →SEO, GEO, and the framework that connects them
Buyers now ask AI assistants as readily as they search. The fundamentals carried over, and so did the need for leaders who understand them. Throughout the book, the AI-era updates lean on The MAPS Method, Grant’s framework for building a brand that people and machines understand, trust, find and use.
Meaning
Understood
Authority
Trusted
Presence
Found
Signals
Usable
Get the chapter guide and the 20-minute check
The book is being finished now, with AI search woven through every chapter. Join the early-access list and you’ll get:
- The one-page chapter guide, to find the two chapters you need most
- The printable 20-minute C-Level SEO check
- First notice, and first-reader pricing, when the book is released
Learn More About C-Level SEO
No time to read the book? We got you!
Schedule an appointment, book Grant for a conference or internal meeting, or consult remotely about C-Level SEO issues and solutions!